The partnership will see CJ expand its media campaigns for girls’ education to major TV channels across the globe, which will also air “Rainbow Ruby.” The two companies will also work together to develop Edu-tainment apps and virtual reality content to further the advancement of girls’ education globally by utilizing the digital assets from the show.
“Rainbow Ruby” aims to help empower young girls to dream big and look to a bright future. The series also brings awareness to lack of education provided to girls and young women in many developing regions. DHX Media is the appointed distributor of the show in the U.S., Canada and EMEA (excluding France).
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