CBeebies' Boj Touts Recycling in U.K.

The title character from CBeebies' preschool series "Boj," produced by Pesky Productions, spent last week at 12 Buckinghamshire preschools and nurseries to "Get Boj-ing" in celebration of National Recycle Week.

Participants included Great Missenden Pre-school, Cherry Tree Nursery in Halton, Topsey Turvey in Weston Turville, Little Acorns in Wendover, Kingsmead in Milton Keynes and many others across the county.

Children at the schools enjoyed "Boj-ing" activities including transforming recycled items from home into a range of musical instruments, themed activity sheets, watching an episode of "Boj" and singing along to music from the show.

Pesky Productions is also planning a “Let’s Get Boj-ing” activity morning for preschools and nurseries across the nation to inspire more children to care about the environment and get recycling.

Pesky Productions, supported by mi- Licensing, is also finalizing a range of licensed product partnerships across key categories in the U.K.

“Recycle Week is the perfect time for Boj to inspire our youngest community members to think about recycling, being resourceful and making entertainment rather than always buying new," says Claire Underwood, director and creator of "Boj," Pesky Productions. "If we sow these ideas in the minds of young people, we will grow a generation of responsible innovators who can help create a more sustainable world.”