Cartoon Network Programs More Digital

Turner Broadcasting's Animation Young Adults and Kids Media division has announced a series of expansions and strategic changes to Cartoon Network and Boomerang.

Cartoon Network will introduce a new portfolio of original content online designed to augment its on-air programming at CartoonNetwork.com and on its other digital branded platforms. The new slate of Cartoon Network digital content will include shorts, interstitials, short-form and traditional series, as well as free gaming opportunities. The programming will debut March 31 with new content added throughout the year. This new digital content will be available for streaming at CartoonNetwork.com, as well as on tablets, phones and On Demand.

The all-cartoon network Boomerang will be aligned worldwide as a family co-viewing network and will open for advertising in the U.S. Launched in the U.S. on April 1, 2000, Boomerang debuted as a 24-hour, commercial-free network of classic cartoons from the Hanna-Barbera, MGM and Warner Bros. animation libraries.

"We know more and more kids today are turning to digital options for entertainment content beyond their TV screen, so we're developing a new slate of original content that will premiere on CartoonNetwork.com and our other digital platforms to feed that ever-growing appetite,” says Stuart Snyder, president and chief operating officer, Turner, AYAKM. “Cartoon Network will always be on when and wherever our audience wants to experience it. Meanwhile, as audience appeal for classic cartoon programming on Boomerang has grown to critical mass, we've determined now's the time to open the network to our partners as a new opportunity to reach family audiences, particularly parents with young children."