Cantilever Announces Consumer Product Campaign for ‘The Amazing Maurice’

Cantilever Media is launching a consumer products campaign for its upcoming Sky original animated feature film, “The Amazing Maurice,” produced with Ulysses Filmproduktion in co-production with Sky. Two licensors have been secured: Titan and Forbidden Planet.  

Based on one of Sir Terry Pratchett’s Discworld novels, the film stars Hugh Laurie (“House”) as Maurice, Emilia Clarke (“Game of Thrones”) as Malicia and David Thewlis (“Wonder Woman”) as Boss Man. 

Titan Books has come on board as publishing partner to produce a hardback coffee table art book, “The Amazing Maurice: The Art of the Film,” which will be released to coincide with the movie launch in the U.K. Working in collaboration with the filmmakers, the book will include concept art, sketches, storyboards, behind-the-scenes photography and interviews with cast and crew. It is being written by Los Angeles-based author and journalist Ramin Zahed, editor in chief, Animation Magazine.  

Specialist retailer, Forbidden Planet, is also partnering with Cantilever to launch a product range including adult and children’s T-shirts, hoodies, sweatshirts, scarves and an extensive range of gift and home product and accessories.  

Cantilever and Ulysses have launched a website to coincide with the 20th anniversary of the book’s publishing: Amazingmauricefilm.com/ with a link to the e-commerce store. 

Cantilever has partnered with Val Fry of Fryday Brands to build a consumer products range across key categories to include digital and board games, plush, stationery, gifting and apparel.   

“The Amazing Maurice has a broad appeal spanning a wide audience of both dedicated Terry Pratchett fans and also family movie lovers,” says Fry. “We are excited by the reactions and conversations with licensing partners and look forward to expanding the world of Maurice to fans new and old.” 

The Amazing Maurice, a Sky Original, will be released on Sky Cinema in 2022 and will also be available on streaming service, NOW, via the Sky Cinema Membership.   

Sky Cinema is the home of Sky Original films, with new films launching every month alongside a range of the latest cinema releases and on-demand library.