C3 Takes on The Big Bopper

C3 was appointed by Patty Richardson, who represents The Big Bopper estate.

The famous disc jockey, songwriter and singer was known for his big voice and matching personality. The Big Bopper’s signature song, “Chantilly Lace,” went gold and multi-platinum as one the earliest hits in rock ‘n’ roll history. In 1958 he made a pioneering video of the hit song and was the first to coin the term “music video.”

The Big Bopper, real name Jiles Perry "J. P." Richardson, Jr., also wrote “White Lightning," which became a No. 1 country hit for George Jones in 1959. In the same year his song “Running Bear” hit the top spot in the charts for Johnny Preston.

"The Big Bopper is a legendary personality, so we have added another classic brand to our roster,” says Ani Khachoian, executive vice president of licensing and consumer products, C3. “Adding The Big Bopper and his music also expands the

The Big Bopper died in a plane crash on Feb. 3, 1959, along with musicians Buddy Holly and Ritchie Valens, during their Winter Dance Party tour, a day often referred to as The Day The Music Died.