BTS Bites into McDonald’s Merch Deal

The Korean boyband has teamed with McDonald’s for a new meal and merchandise.
License Global

May 27, 2021

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In April,

CNN Business reported

the upcoming release of a “BTS Meal” at McDonald’s, a collaboration between the Korean boyband and the burger chain. Now, that collaboration has been released, along with cobranded merchandise.

The co-branded BTS x McDonald’s meal includes a 10-piece chicken McNuggets, medium fries and Coke, and debuts two new dipping sauces in the U.S. – sweet chili and Cajun flavors – inspired by McDonald’s recipes in South Korea.

The limited-edition merchandise line is inspired by the group’s purple-colored branding along with McDonald’s iconography. T-shirts, hoodies, socks, sandals and bathrobes are included in the launch.

The merchandise line is available on Weverse, a fan app created by BTS’ record label, and McDonald’s is incorporating digital surprises featuring BTS on its app for U.S. customers.

Previously, McDonald’s launched similar collaborations with

reggaeton artist J Balvin

and

rapper Travis Scott.
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