Britney Spears is the latest celebrity to join Glu Mobile's suite of pop culture-driven mobile games, following in the footsteps of fellow stars Kim Kardashian and Katy Perry.
The free-to-play app game will feature the voice, likeness and creative influence of Spears, allowing players to interact with the singer and experience the glitz and glamour of the entertainment business.
Glu launched the "Kim Kardashian: Hollywood" game in summer 2014 and signed a deal earlier this year to create a similar game for Katy Perry.
Glu expects to launch the Britney Spears game worldwide in the first half of 2016.
“I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform,” says Niccolo de Masi, chairman and chief executive officer, Glu. “We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million multi-generational social followers around the world.”