License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Britney Spears Goes Mobile with Glu

Britney Spears Goes Mobile with Glu
Britney Spears is the latest celebrity to join Glu Mobile's suite of pop culture-driven mobile games, following in the footsteps of Kim Kardashian and Katy Perry.

Britney Spears is the latest celebrity to join Glu Mobile's suite of pop culture-driven mobile games, following in the footsteps of fellow stars Kim Kardashian and Katy Perry.

The free-to-play app game will feature the voice, likeness and creative influence of Spears, allowing players to interact with the singer and experience the glitz and glamour of the entertainment business.

Glu launched the "Kim Kardashian: Hollywood" game in summer 2014 and signed a deal earlier this year to create a similar game for Katy Perry.

Glu expects to launch the Britney Spears game worldwide in the first half of 2016.

“I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform,” says Niccolo de Masi, chairman and chief executive officer, Glu. “We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million multi-generational social followers around the world.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish