Brandgenuity to Rep 'Fur Babies World'

“Bush Baby World” will be called “Fur Babies World” in the U.S. and Canada.

NORTH AMERICA–Brands with Influence has tapped Brandgenuity to serve as the exclusive licensing agency for “Fur Babies World” (known as “Bush Baby World” in the U.K.) in the U.S. and Canada.

Through the agreement, Brandgenuity plans to build a robust licensing program targeted at girls, ages 4-10, and will extend the brand into categories including apparel and accessories, publishing, back-to-school, home and more.

Furthermore, Moose Toys is set to launch its master toy line this spring exclusively at Walmart, followed by a broader roll out to additional retailers at a later date.

“This brand has all the ingredients necessary for licensing success,” said Jay Asher, managing director, Brandgenuity. “Adorable characters, great stories and true collectability. Not to mention, the brand has a new animated series full of comedy and sass. Put these elements together, and we have a runaway hit and a great licensing opportunity!”