Brand Liaison to Rep ‘Bar Rescue’ Host

Jon Taffer will grow his brand with kitchen accessories, publishing and more.

Hospitality expert Jon Taffer, best known for his TV series “Bar Rescue,” has appointed The Brand Liaison to represent his brand for licensing and extensions.

Taffer’s brand will now be extended into a raft of categories, including tabletop and barware, food preparation, spirits, mixers, publishing and more.

“We looked at several licensing agencies but my connection with Steven Heller and The Brand Liaison made this an easy decision,” says Taffer. “We know they will attract top licensing partners who can create incredible products consistent with my vision and brand.”

Furthermore, The Brand Liaison will debut the celebrity’s new licensing program at Licensing Expo, taking place May 23-25 at the Mandalay Bay Convention Center in Las Vegas, Nev.

“Jon Taffer has a larger-than-life personality and a no-nonsene approach to life and business. That has been the key to his success as an entrepreneur and television celebrity and will be the reason his licensing will be successful as well,” says Steven Heller, president, The Brand Liaison. “He has an incredible vision for his brand and a passion for bringing his knowledge and expertise to fans and small business owners alike, as well as dozens of meaningful inspiration quotes that can translate into licensed products.”