Brand Central Names Bible bbs Master ToyBrand Central Names Bible bbs Master Toy

Beverly Hills Teddy Bear will introduce the first collection of merchandise for the faith-inspired preschool brand.

Brand Central has launched a full-scale licensing program for the faith-based lifestyle brand Bible bbs. The agency has also tapped Beverly Hills Teddy Bear to serve as the brand’s master toy licensee.

As the brand’s master toy partner, Beverly Hills Teddy Bear will develop and introduce a collection of blind pack figures, plush and mini plush based on the brand. The initial merchandise lineup is slated to debut this summer in Christian retail stores.

Furthermore, new partners in categories such as publishing, food gifts and more will be announced shortly.

“Bible bbs is one of the cutest, creative and relevant faith-based brands I have seen in a long time,” says David Socha, president, Beverly Hills Teddy Bear. “It has great appeal for Millennial parents who want to introduce the Bible to their children in a way that speaks to their generation.”

Bible bbs is a faith-based preschool brand that aims to create a new animated world for the classic Bible characters while staying true to the scripture. The 360-degree media and merchandise brand will include entertainment, digital content, apps, live shows, consumer products and more.