Brand Central Names Bible bbs Master Toy

As the brand’s master toy partner, Beverly Hills Teddy Bear will develop and introduce a collection of blind pack figures, plush and mini plush based on the brand. The initial merchandise lineup is slated to debut this summer in Christian retail stores.

Furthermore, new partners in categories such as publishing, food gifts and more will be announced shortly.

“Bible bbs is one of the cutest, creative and relevant faith-based brands I have seen in a long time,” says David Socha, president, Beverly Hills Teddy Bear. “It has great appeal for Millennial parents who want to introduce the Bible to their children in a way that speaks to their generation.”

Bible bbs is a faith-based preschool brand that aims to create a new animated world for the classic Bible characters while staying true to the scripture.