Boo Heads Down Under


Knockout Licensing has signed four Australian licensing partners for the Boo–The World’s Cutest Dog property.

The social media sensation with more than 7.4 million Facebook fans has signed the following for product ranges:

• Caprice Australia will manufacture and market Boo bedding, bags and luggage, footwear, headwear, underwear, swimwear, sleepwear and outerwear.

• Jasnor will distribute Boo plush from Gund.

• Outliving will make and sell Boo giftware and houseware items.

• Target Australia will create its own line of girl’s outerwear to be sold exclusively at Target and Target online stores in Australia.

Grahame Allan Company, the brand’s sub-agent on the continent, brokered the deals.

“Grahame Allan is doing a great job to get our Boo licensing program off to such a strong start in Australia,” says Tamra Knepfer, co-president, Knockout Licensing.