BLE: 'Toby's Circus' Gets Licensing Agent

Metrostar will showcase the TV series at Brand Licensing Europe this week.

Komixx Media Group has appointed Metrostar to develop and manage the licensing program for the animated kids' show "Toby’s Travelling Circus."

Metrostar will introduce the preschool brand to worldwide licensees and retailers at Brand Licensing Europe this week in London.

The series has already been sold to more than 28 territories, and is currently running on Milkshake and Tiny Pop in the U.K.

“Toby continues to amaze us as more children around the world fall in love with his magnetic personality and fun approach to life at the circus," says Andrew Cole-Bulgin, joint chief executive officer and head of film and TV, Komixx Media Group. "We felt it was the right time to take the series brand to the next level by giving its fans new and exciting ways to connect with Toby and his friends.”

"Toby’s Travelling Circus" follows the charismatic Toby, a 7-year-old boy who is the Ringmaster of a travelling circus and fairground. With his mischievous toy monkey Momo by his side, Toby has to make sure he and his friends put on a spectacular show for the audience everywhere they go.

“'Toby’s Travelling Circus' is a must-see property. His spectacular circus setting, beautiful animation and truly exceptional reach amongst kids aged 3 to 6, make Toby a prime candidate for licensing, and we are excited to be introducing him to the industry at BLE,” says Claire Potter, founder, Metrostar.