Bin Weevils Buys ‘My Little Pony’

Online kids’ world Bin Weevils has acquired the broadcast rights to seasons two and three of “My Little Pony” from Hasbro.

The move is part of the site’s plan to increase its on-demand offerings.

The year-long deal follows the successful broadcast of season one of the series on Bin Weevils last year.

“With an audience of up to two million kids active on Bin Weevils every month, we’re an obvious place to boost brand awareness of kids’ TV shows,” says Matt Lester, media partnerships manager, Bin Weevils. “My Little Pony is a brand with a fantastic heritage, and we’re delighted to be part of its enduring success as it continues to resonate with new generations of fans.”