BigMouth has announced its first partnership and licensing agreement with Jazwares, along with its Kellytoy subsidiary on a new collaboration with the Squishmallows brand. Launching in 2022, the first collection will feature accessories for existing Squishmallows including pool floats, bags and indoor inflatables.
“Teaming up with BigMouth, we’re able to offer Squishmallows fans a completely new way to accessorize their lives while bringing our signature style to the pool,” says Sam Ferguson, vice president, global licensing, Jazwares. “BigMouth’s expertise in creating quality leisure time products perfectly aligns with Squishmallows evolution as a premier global lifestyle brand.”
The collection will launch at New York Toy Fair, Feb. 17-22 with an exclusive showing to buyers, press and attendees of the show.