‘Ben & Holly’ Secures Jazwares as Master Toy

eOne series will add a full range of toys to support its growing U.S. fan base.

Entertainment One has appointed Jazwares as the U.S. master toy partner for its preschool series “Ben & Holly’s Little Kingdom.”

The newly named master toy licensee will aim to translate the “magic” of the series into a debut collection of toys that will include figures, accessories, multi-packs, vehicles and play sets.

“‘Ben & Holly’s Little Kingdom’ adds magic to everyday life and we are excited to partner with eOne on such a wonderful property,” says Laura Zebersky, chief commercial officer, Jazwares.

“Ben & Holly’s Little Kingdom” follows Holly, a young fairy princess who is still learning how to fly and whose magic doesn’t always go quite according to plan, and her best friend, Ben the Elf, who doesn’t have wings or do magic but is very good at making things.”

“We are thrilled to be working with Jazwares on another of our prized preschool properties,” says Joan Grasso, vice president, licensing, North America, eOne. “Jazwares has been a fantastic partner for ‘Peppa Pig’ and we’re excited to work closely with the company’s top-notch creative team once again to help grow ‘Ben & Holly’s Little Kingdom’ into a leading children’s entertainment brand and bring the show to life through a range of toys that will enchant young fans for years to come.”

The all-new “Ben & Holly” toy line is slated to debut this fall in the U.S.