Beer Brands Spend $23M on YouTube

Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.

April 6, 2018

Beer Brands Spend $23M on YouTube

Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers, according to a new report from Strike Social.

Bud Light videos got the most views at 120 million, while companion brand Budweiser achieved the highest level of engagement, with 57.2 million earned views on 106 million total views.

Ranked by views, the top five beer brands on YouTube were Bud Light (120 million), Budweiser (106 million), Heineken (38 million), Michelob Ultra (20.5 million) and Corona (17.6 million).

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