Beanstalk Takes On Farrah Fawcett

Licensing agency’s Icon Representation unit adds 'Charlie's Angels' star to its client lineup.

The Farrah Fawcett Foundation has tapped Beanstalk to represent the late actress' brand for advertising, media and long-term brand associations.

Fawcett will be represented under the agency’s Icon Representation division.

“Farrah Fawcett is a global cultural phenomenon,” says Martin Cribbs, vice president, brand management, Beanstalk. “The entire world witnessed the intersecting zeitgeist of 'Charlie’s Angels' and the famous red bathing suit poster. But Farrah also emerged as a talented, critically acclaimed dramatic actress. She had the rare gift of being exceptionally beautiful and exceptionally talented. To friends and family, she is remembered as being warm-hearted, unpretentious and funny. Knowing those details about her make it all the more gratifying to represent her legacy.”

Fawcett was a four-time Emmy Award nominee and six-time Golden Globe Award nominee. Her four-decade career span commercials, episodic television, feature films and stage work.

“We’re pleased to take this next step in our long-term vision for Farrah’s legacy,” says Alana Stewart, president, The Farrah Fawcett Foundation. “Farrah’s iconic presence made a huge impact in the world and she left us far too soon. Proceeds from the projects with Beanstalk will go to The Farrah Fawcett Foundation for cancer research, prevention and awareness.”