B&D Creates First Pixels-Themed Promo

Brand & Deliver has created a 30-second animation for the cybersecurity software brand Kaspersky Lab under its partnership with Sony Pictures’ Pixels: The Movie.

Brand & Deliver used the Pixels theme and footage from the feature film to promote the Kaspersky Lab brand, focusing on the theme of a digital threat and developing a narrative that depicts a technology user doing battle with a rampaging virus, represented by the Pixels characters.