BBC Sends 'Sooty' to Oz

New series signs licensing agent and other partners in Australia and New Zealand.

BBC Worldwide is launching its rebooted "The Sooty Show" in Australia and New Zealand with the appointment of a regional licensing agent, as well as product and broadcast partners.

Redan Alchemy will represent the brand for licensing and merchandising in the region, as the show readies for its television debut on TV2 in New Zealand this Saturday and on Nine Network in Australia later this year.

“I’m so excited to be bringing the new 'Sooty Show' to Australia and New Zealand," says Richard Cadell, presenter, "The Sooty Show" and owner of the "Sooty" brand. "The current series has been a huge hit with fans both old and new in the U.K., and we know from our social media sites that there’s a massive overseas fan base who can’t wait to introduce 'Sooty' to their children and grandchildren.”

Product is already on the way, with Jasnor appointed to distribute puppets and plush toys from Golden Bear in the region. The toys will be available at ABC stores, BBCshop.com.au and specialty stores in October.

"'Sooty' is a much-loved British brand with a strong heritage in Australia and New Zealand," says Brigid Roberts, licensing and sponsorship manager, BBC Worldwide, ANZ. “We’re very excited to be partnering with Jasnor, and we see lots of potential for 'Sooty' in this market.”