BBC Builds Sarah & Duck Program

BBC Worldwide has announced a master toy licensee and new publishing partners for its preschool series “Sarah & Duck,” which debuted on CBeebies in February.

Plush toy specialist Posh Paws has been appointed as master toy licensee for the brand and plans to roll out its first line in spring 2014.

Penguin will develop a Sarah & Duck book range that will roll out at the same time, and Immediate Media is developing a series of magazine offerings.

“We are really excited to be working with BBC Worldwide on Sarah & Duck,” says Lisa Dower, group brand manager, Posh Paws International. “Sarah & Duck is a lovely property, and we are working hard to ensure that the essence of the Sarah & Duck programing translates through to the product.”

BBC Worldwide is also planning to release the first-ever “Sarah & Duck” DVD this fall.