Plush toy specialist Posh Paws has been appointed as master toy licensee for the brand and plans to roll out its first line in spring 2014.
Penguin will develop a Sarah & Duck book range that will roll out at the same time, and Immediate Media is developing a series of magazine offerings.
“We are really excited to be working with BBC Worldwide on Sarah & Duck,” says Lisa Dower, group brand manager, Posh Paws International. “Sarah & Duck is a lovely property, and we are working hard to ensure that the essence of the Sarah & Duck programing translates through to the product.”
BBC Worldwide is also planning to release the first-ever “Sarah & Duck” DVD this fall.
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