Sprint, Samsung, Rockstar, Under Armour and more on board to promote and support the new movie inspired by the cult television series.
New licensees for the movie include: Under Armour, TSI, ACDC, Sugar Clothing, Ron Robinson, Freeze, Tipsy Elves, Hybris, NTD Apparel, Santex Moden, Carneiro & SA, Bespoke Technologies, H&M and Primark for apparel and accessories; BM Fashion U.K. for footwear; Franco and Skybrands for beach towels and bags; Knockaround for sunglasses; Cinema Secrets, Nail Alliance, Million Dollar Tan and Co-brand for health, beauty and personal care; Rasta Imposta and Smiffy’s for costumes; Surreal for novelties; Greenlight Collectibles for die-cast figures; Pyramid, Trends, ACCO Brands and Advanced Graphics for wall décor, posters and standees; Zinc for in-theater; and Big Fish Casino Social Slots for mobile.
Meanwhile, new promotional partners include:
Sprint for themed “SprintWatch” digital spots;
Samsung for a promotion of the Galaxy S8 in New York City;
Bloomingdales for themed interactive displays in New York City;
Mastercraft for a promotional campaign, movie ticket giveaway and digital and print media;
Coast Soap for special edition packaging;
Crunch Gym for themed group class workout programs in New York, Los Angeles, Miami and San Francisco as well as movie-themed in-club takeover nights with ticket giveaways, photo opportunities and sweepstakes; and
Rockstar Energy for a national sweepstakes as well as in-store signage and a digital campaign.
“These partnering companies have truly tapped into the comedic tone and iconic beach lifestyle that is the new
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