WowWee will release Mattel’s Barbie Dream Playhouse as a Pop2Play foldable playset this November.
Kids can play inside the bedroom loft, featuring a pop-up bed and dresser along with cardboard accessories so they can play with their own Barbie dolls. The playhouse comes complete with a kitchen, doors and windows that open and close and more. The pop-up Barbie Dream Playhouse folds flat once kids are done playing in the Pop2Play.
"We are beyond thrilled to add the Barbie name to our innovative Pop2Play line," says Sydney Wiseman, vice president, brand development and creative strategy, WowWee. "I've personally been a big fan of this empowering brand since my childhood, and it has been a dream working with Mattel to create this exciting playset that kids everywhere will love to play in, along with their Barbie dolls!"