(UMG) have announced a new licensing agreement to make UMG content available to Audiomack subscribers across Africa, the U.K. and Canada. This expands on a previously signed licensing agreement between Audiomack and UMG for the U.S.
With the new, expansive agreement, a curated selection of UMG content is now available for Audiomack users in 16 African countries (Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe), as well as the U.K. and Canada. UMG will also provide Audiomack a full catalog offering for its premium subscribers in Africa.
"Millions of listeners across Africa, the U.K. and Canada use Audiomack every day,” says Dave Macli, co-founder and chief executive officer, Audiomack. “Our expanded partnership with UMG helps artists in these regions better connect with their local fans and helps artists
"We are excited for more fans across Africa and beyond to have greater access to some of Africa's most exciting musical talent, as well as UMG's unrivalled catalog of international superstars and releases,” says Sipho Dlamini, chief executive officer, Universal Music South Africa and Sub-Saharan Africa. “We welcome Audiomack as a partner and look forward to working with them to help strengthen the entire streaming ecosystem in Africa."
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