Brando Enterprises, the company that manages the estate of Marlon Brando has appointed APA to represent the late movie star's brand for licensing, endorsements and publishing.
A worldwide cultural icon and one of the most influential actors of all time, a number of brand extensions for Marlon Brando are already in the works.
The new documentary Listen To Me, Marlon from Passion Pictures will premiere in theaters July 31. Narrated by Brando himself, the film sheds new light on the man behind the icon and will also air on Showtime this fall. The film will be distributed throughout the world by NBCUniversal.
BE also recently uncovered a treasure trove of never-before-seen assets and intellectual property belonging to Brando including personal letters, audio recordings, unique works of art, personal photos and more, all of which will be utilized to secure innovative partnerships that extend Brando’s persona and sensibility via endorsements, lifestyle products and strategic alliances, as well as other more immediate collaborative opportunities in support of Riley’s documentary.
Additionally, the Brando Hotel in Tahiti recently opened on the Brando-owned atoll of Tetiaroa in French Polynesia, will also serve as inspiration for partnership opportunities.
“Marlon Brando is one of the most significant icons of the 20th century,” says Brian Dow, head of branding and digital, APA. “We’re thrilled and honored to be part of the team bringing his important social and cultural sensibilities to a whole new generation.”