A+E’s Lifetime Heads to LatAm

A+E Networks Latin America (a joint venture between A+E Networks, Ole Communications and Sony Pictures Television) is planning to launch the Lifetime channel in Latin America and Brazil beginning in July.

“I couldn’t be prouder of heading up this new joint venture between A+E Networks Latin America and Sony Pictures Television,” says Eduardo Ruiz, president and general manager, A+E Networks Latin America, who will serve as general manager for the new channel. “Lifetime is one of U.S. cable’s biggest brands, and our expectations are that the brand will perform well in Latin America.”