June 23, 2022
Toymaker, ZURU, is serving up a new Foodie line as the latest installment of its 5 Surprise Mini Brands range. The new release features the first collection with more than 50 miniature versions of fast-food favorites. Carl’s Jr., Subway, Sonic, TGI Fridays, White Castle and others will have petite versions of their foods.
Inside 5 Foodie Mini Brands capsules, surprises will include subs, buffalo wings, burgers and sliders, curly fries, whimsical shakes, a corndog streaming with mustard and a slab of glazed ribs.
“We’re elated to offer new minis of so many fiercely delicious subs, sides, snacks and beverages from beloved brands,” says Aneisha Vieira, global brand director, ZURU Toys. “When it comes to imaginative play, we just can’t help ourselves, and this all-new Foodie range is the latest example of the ways ZURU delivers supersized joy from the smallest packages.”
Also whetting appetites will be Ultra and Super Rare offerings. The Foodie collection’s Ultra Rare Frozen Moments Minis, which appear frozen in time or mid-bite, will allow collectors to playfully replicate how they savor flavors in real life. Rare Golden Minis, including a Hard Rock Café Chocolate Milk Shake and Sonic Footlong Chili Cheese Dog, arrive as gold metallic minis. Both 5 Surprise extensions have become a popular Mini Brands option fueling TikTok creator content.
The new Foodie Mini Brands collection lets fans display their favorite minis in a super realistic food court. The Foodie Mini Brands Food Court comes with one mini that can only be found in the set and is the perfect place to display and play with a personal collection – filling the fast-food counter, using the self-service kiosk and staging the seating area.
The range will also offer the 5 Surprise Foodie Mini Brands Collectors Case complete with five exclusive minis that cannot be found anywhere else. The Collectors Case can store up to 30 foodie minis.
“We believe that play is only limited by the imagination, and with 500 minis in development and counting, we are only beginning to scratch the surface of what’s possible,” adds Vieira. “Kids young and old have taken notice, making 5 Surprise Mini Brands a phenomenon that generated more than 3 billion views on TikTok and rocketed to the No. 1 bestseller among collectible toys in 2021.”
The new Foodie minis will be available in Walmart and Target beginning in mid-July and are designed for ages 5 and up.
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