The Gerry Anderson Store is celebrating its fifth anniversary with additional licensees and the growth of new Anderson Entertainment-sourced items such as Christmas jumpers, apparel and calendars as well as new IP, such as the audio hit “First Action Bureau.”
To support the Gerry Anderson Store, Anderson Entertainment has already begun investing in marketing and product development as well as building a stronger direct-to-consumer business and working with new partners. 2021 will see many more products and product categories launching from the start of Q2.
These plans for growth come on the heels of a new agreement with rightsholder ITV Studios, which allows Anderson Entertainment to expand its ranges of product derived from classic brands like “Thunderbirds,” “Captain Scarlet,” “UFO” and “Space: 1999” – notably in apparel, publishing, toys and figures, homewares and giftware.
“As online trading continues to thrive, the Gerry Anderson Store is well positioned to respond to growing interest from fans of all,” says Jamie Anderson, writer, director, producer and managing director, Anderson Entertainment.