Dracco has announced a new partnership with BRB Internacional to create a TV series for its girl’s brand Filly.
The Filly horse brand is distributed to more than 50 countries around the world including Europe, North America, Latin America and Russia in partnership with master toy partner, the Simba Dickie Group. Each Filly toy features at least one Swarovski Element.
Screen 21, the creative studio at BRB, will produce the 3D-animated series (26x26) for broadcast in 2014.
BRB Internacional will distribute Filly throughout the world (except Germany) as well as manage licensing in Spain and Portugal.