Zeptolab has partnered with National CineMedia to feature its app “Cut the Rope” in NCM’s FirstLook pre-show at movie theaters across the U.S.
From Sept. 28 through Oct. 25 “Cut the Rope” video content–including an animated short film starring Om Nom, the game’s lead character–will run prior to select screenings of G- and PG-rated films.
“There is no better place to reach audiences who love games and entertainment than at the movies,” says Cliff Marks, president of sales and marketing, NCM. “People of all ages love Om Nom, so parents and kids who come to our theaters to see the great slate of fall family movies will really enjoy seeing him in action on the big screen.”
NCM presents cinema advertising and events across a network that includes AMC, Cinemark and Regal theaters.
“We believe that ‘Cut the Rope’ will continue to grow explosively and become a premiere global entertainment franchise,” says Misha Lyalin, chief executive officer, ZeptoLab. “This cinema campaign is another one of the ways we are building the Cut the Rope and Om Nom brands through new media initiatives outside of the game. We are just getting warmed up, and this is one of many brand extensions coming this year.”