ZAG’s global promotion with Burger King first launched internationally across Europe, Latin America, MENA and Pacific Asia on January 17 and France on January 24. The U.S. is scheduled to launch on March 24 in approximately 7,200 participating Burger King restaurants. The promotion features six branded items featuring characters from “Miraculous – Tales of Ladybug and Cat Noir,” including two Ladybug and Cat Noir eye masks, two-character light-ups featuring Tikki and Phlagg and two keepsake boxes featuring Marinette and Adrian. “Miraculous – Tales of Ladybug and Cat Noir” will be featured on the packaging, POP, and digital/TV ads.
“Our exclusive and first QSR program with Burger King restaurants worldwide offers a tremendous opportunity for ZAG to further the globalawareness for ‘Miraculous – Tales of Ladybug and Cat Noir,’ and gives our young fans around the globe another chance to engage with the brand as we head into a year of major growth with new products debuting at retail, a new season of the series in production, and the debut of our US$100+ million animated feature,” says Julian Zag, executive vice president, global operations, head, consumer products, ZAG.
Guests of Burger King will receive one premium item in each King Jr. Meal purchased while supplies last.
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