WBCP U.K. Names General Manager

Former Tesco executive will now be responsible for leading Warner Bros.’ consumer products team in the U.K. and Eire.

EUROPE–Warner Bros. Consumer Products U.K. and Ireland has appointed Rachel Wakley to serve as the company’s general manager.

In her new position, Wakley will be responsible for leading the U.K. and Ireland consumer products team as well as promoting the company’s cross-category plans across retail, managing and developing a robust portfolio of brands and licensees.

Wakley joins WBCP U.K. from Tesco, where she most recently served as head of licensing, Prior to Tesco, Wakley held a variety of commercial positions at Paramount Pictures, Coca-Cola Enterprises, Upper Deck International, Disney and Activision Blizzard.

“Rachel’s vast experience and business acumen mean that she is ideally placed to take up our passion for retail and drive to continue producing best-in-class product,” says John Stanley, executive vice president and managing director, Warner Bros. Home Entertainment Group U.K., Ireland, Spain and Nordics, and Julian Moon, senior vice president, WBCP EMEA. “She has a great track record for handling big-name brands and building relationships with the biggest companies in the industry, and we’re delighted to welcome her to the team.”