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V&A Add Flair to Art-Inspired Deals

V&A Add Flair to Art-Inspired Deals
The Victoria and Albert Museum (V&A) has struck new deals on behalf of its arts and design portfolio.

The museum brand has tapped Alfilo Brand as its exclusive agent in China.

The brand is set to engage with retail concepts, pop-up stores and more in the territory after this year.

This year, the brand created a line of stationery with Kaco, which launched on WeChat at the end of September.

The company also moved into the luxury confectionery and beverages category with an arts and crafts-inspired line by Fells, exclusively for Jon Lewis.

Further, Creative Tops brought two table-top ranges to market including the Cole Collection and Edward Lear Nonsense Alphabet.

Trimcraft also added a variety of paper products.

V&A will exhibit at Brand Licensing Europe at stand N70.

TAGS: Archive V&A
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