V&A Add Flair to Art-Inspired Deals

The Victoria and Albert Museum (V&A) has struck new deals on behalf of its arts and design portfolio.
License Global

October 8, 2018

V&A Add Flair to Art-Inspired Deals

The museum brand has tapped Alfilo Brand as its exclusive agent in China.

The brand is set to engage with retail concepts, pop-up stores and more in the territory after this year.

This year, the brand created a line of stationery with Kaco, which launched on WeChat at the end of September.

The company also moved into the luxury confectionery and beverages category with an arts and crafts-inspired line by Fells, exclusively for Jon Lewis.

Further, Creative Tops brought two table-top ranges to market including the Cole Collection and Edward Lear Nonsense Alphabet.

Trimcraft also added a variety of paper products.

V&A will exhibit at Brand Licensing Europe at stand N70.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.