Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The Victoria and Albert Museum (V&A) has struck new deals on behalf of its arts and design portfolio.
October 8, 2018
The museum brand has tapped Alfilo Brand as its exclusive agent in China.
The brand is set to engage with retail concepts, pop-up stores and more in the territory after this year.
This year, the brand created a line of stationery with Kaco, which launched on WeChat at the end of September.
The company also moved into the luxury confectionery and beverages category with an arts and crafts-inspired line by Fells, exclusively for Jon Lewis.
Further, Creative Tops brought two table-top ranges to market including the Cole Collection and Edward Lear Nonsense Alphabet.
Trimcraft also added a variety of paper products.
V&A will exhibit at Brand Licensing Europe at stand N70.
Read more about:V&A
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024