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V&A Add Flair to Art-Inspired Deals

The Victoria and Albert Museum (V&A) has struck new deals on behalf of its arts and design portfolio.

License Global

October 8, 2018

1 Min Read

The museum brand has tapped Alfilo Brand as its exclusive agent in China.

The brand is set to engage with retail concepts, pop-up stores and more in the territory after this year.

This year, the brand created a line of stationery with Kaco, which launched on WeChat at the end of September.

The company also moved into the luxury confectionery and beverages category with an arts and crafts-inspired line by Fells, exclusively for Jon Lewis.

Further, Creative Tops brought two table-top ranges to market including the Cole Collection and Edward Lear Nonsense Alphabet.

Trimcraft also added a variety of paper products.

V&A will exhibit at Brand Licensing Europe at stand N70.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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