V&A Add Flair to Art-Inspired Deals

The museum brand has tapped Alfilo Brand as its exclusive agent in China.

The brand is set to engage with retail concepts, pop-up stores and more in the territory after this year.

This year, the brand created a line of stationery with Kaco, which launched on WeChat at the end of September.

The company also moved into the luxury confectionery and beverages category with an arts and crafts-inspired line by Fells, exclusively for Jon Lewis.

Further, Creative Tops brought two table-top ranges to market including the Cole Collection and Edward Lear Nonsense Alphabet.

Trimcraft also added a variety of paper products.

V&A will exhibit at Brand Licensing Europe at stand N70.