UCLA Licensing Fetes 99 Years

The University of California Los Angeles Trademarks and Licensing (UCLA®) will fete its 99th anniversary, beginning with an appearance at Brand Licensing Europe.

UCLA will exhibit for the first time at BLE (stand #M64), which is set to take place Oct. 9-11 at London’s Olympia.

In addition, UCLA has extended its agreement with Plus Licens for representation to expand its brand retail program across Europe, CIS, Turkey and Israel.

“The growing interest from the licensing community in lifestyle brands with a ‘real substance’ coincides with UCLA’s wish to expand and strengthen its presence within the European region,” says Eva Karlsson, commercial director, Plus Licens.

“In times where education, understanding of different cultures and creativity are important values to emphasize, UCLA has a lot to offer.”

Most recently, Plus Licens inked a deal with H&M to bring the UCLA brand to retail locations across the globe.