Sony Strengthens CP Team

Former NBCUniversal, Fox executives join studio's consumer products unit.

Sony Pictures Consumer Products has made two new appointments designed to bolster its growing consumer products division in support of its robust film portfolio Emojimovie: Express Yourself, Smurfs: The Lost Village and Hotel Transylvania.

Roger Estrada has been appointed as senior vice president, creative; while Stacey Kerr joins the team as senior vice president of licensing.

In his new role, Estrada will lead the consumer products design and development team and oversee the initiation and execution of global consumer products strategies. Prior to joining Sony Pictures, Estrada was at NBCUniversal, and is also a veteran of Dreamworks Animation and Nickelodeon. 

Meanwhile, Kerr will oversee the licensing strategy across SPCP’s slate of entertainment properties with a strategic focus on retail development, category management, gaming, location-based entertainment and product development.  Kerr joins the company from Twentieth Century Fox’s Consumer Products where she most recently served as vice president, North America licensing and retail sales.

Both Estrada and Kerr will report into the recently appointed executive vice president of worldwide consumer products, Jamie Stevens.

“I’m very proud to welcome the talent and expertise of our strategic new hires, which will further strengthen the team and help to underpin the success of the incredible brands that we represent," says Stevens. “We are committed to building global entertainment franchises by working with our partners to drive innovation that will bring our properties to life in the most enterprising and exciting ways.”