Sonic Drive-In Launches Hard Seltzer

In partnership with Oklahoma-based company Coop Ale Works, Sonic Drive-In is launching its hard seltzer. The deal was brokered by Brand Central.

The products will launch regionally in 2021 in six states, then roll out nationally in 2022 at Costco, Target, Walmart, Whole Foods and independent liquor stores and convenience stores.

The Sonic Hard Seltzer will be available in two variety 12-packs of tropical and citrus flavors. The tropical variety pack features Sonic’s Ocean Water, Orange Pineapple, Mango Guava and Melon Medley. The citrus variety features Cherry Limeade, Classic Lemonade, Lemon Berry, and Original Limeade. Fans can also purchase a Cherry Limeade 12-pack and Ocean Water 12-pack.