The limited-edition packaging series includes fan-favorite cheese flavors, available in select markets around the world, including Cheddar Jalapeño in the U.S. and Queso & Pimienta and Caramelized Onion in Argentina. Fans in the U.S. can purchase the product, while supplies last, at Snacks.com.
"I've worked with Lay's for many years now, and of course been featured on their packaging,” says Messi. “But this is new level. I am so excited Lay's was able to make this happen for fans and hope they can get their hands on one of Lay's G.O.A.T. bags!"
"We are kicking off another exciting UEFA Champions League season celebrating the joy and passion
This year's global soccer effort will be supported by a suite of content, including digital creative, in-store and special-edition packaging.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.