The First Lady Suites will evoke the FDR era at The Ritz-Carlton New York, Central Park; the Ford era at The Ritz-Carlton, Los Angeles; the Obama era at The Ritz-Carlton, Chicago and the eras of all three at The Ritz-Carlton, Washington, D.C. Each suite will include actual set pieces and props from the production set of “The First Lady” such as a replica of President Franklin Roosevelt’s wheelchair, a model building of the Betty Ford Center and a replica of boxing gloves from the Obama era Let's Move! health initiative. In addition, each hotel will display period costumes worn by the actors in the series and offer First Lady-themed beverages and cocktails in its bars and restaurants. The collaboration will culminate with docent-guided tours of the suites for the public with complimentary refreshments that reflect First Ladies' favorite culinary delights, including themed versions of the famous Ritz-Carlton cookies.
"We are excited to collaborate with The Ritz-Carlton and Marriott Bonvoy to bring to life the world of ‘The First Lady’ for hotel guests, Marriott Bonvoy members and the public," says Michael Engleman, chief marketing officer, Showtime Networks. "Our long-standing relationship with Marriott International provides guests access to premium Showtime content and this one-of-a-kind experience builds on that tradition to spotlight these remarkable women."
"We are thrilled to work with Showtime to bring these First Lady-inspired suites to life," says Donna McNamara, vice president and global brand leader, The Ritz-Carlton. "Not only is it an exciting opportunity to pay homage to these extraordinary women, but it offers our guests and Marriott Bonvoy members a truly unique and memorable experience."
Produced by Lionsgate Television, the new Showtime anthology drama series “The First Lady” stars Viola Davis as former first lady Michelle Obama, Michelle Pfeiffer as Betty Ford and Emmy and Gillian Anderson as Eleanor Roosevelt. “The First Lady” premieres on Sunday, April 17.
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