Ortega Partners with St. Jude's to Feature Patient Artwork on Packaging

A current patient of the hospital created the artwork.

License Global

January 11, 2022

1 Min Read
Ortega taco shells featuring art from St. Jude's patient Victoria
B&G Brands

Ortega has announced that the brand will feature St. Jude patient artwork on Ortega yellow corn taco shells packaging.

The patient whose artwork is featured on the limited-edition Ortega taco shells packaging is 14-year-old Victoria from Florida. Her family was referred to St. Jude after being diagnosed with suprasellar atypical meningioma.

"Family is at the heart of our Ortega brand and there is no organization that supports families more when they need it most than St. Jude," says Jordan Greenberg, executive vice president, chief commercial officer, B&G Foods. "We're honored to feature the St. Jude logo and artwork from an incredibly talented patient on our Ortega Yellow Corn Taco Shells to encourage support and bring awareness to consumers."

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like