Old El Paso is firing up the flavor a notch this fall with its new Takis Fuego-inspired Hot Chili Pepper and Lime-Flavored Stand 'N Stuff Taco Shells. Old El Paso and Takis worked with Walmart to deliver products that not only meet consumer demands, but also introduce new offerings in the TexMex space.
“The Takis Fuego and Old El Paso collaboration is focused on bold flavors and fun,” says Ryan Harrington, vice president, Walmart, General Mills. “We’re introducing the newest breakthrough innovation that consumers have been searching for, meeting their needs for a spicy taco shell with unique flavor.”
The taco shells are inspired by the taste of Takis Fuego hot chili pepper and lime flavors with the convenient flat bottom of Old El Paso Stand ‘N Stuff Shells to keep the taco standing on the plate, making it easy to eat. With options ranging from traditional taco fillings to customizable taco creations, consumers can create Mexican style entrees in minutes.
“Our partnership with Walmart will bring fans a new way to enjoy the bold flavor and satisfying crunch of Takis Fuego with Old El Paso Taco Shells,” says Sandra Peregrina, marketing director, salty snacks, Barcel USA. “The Old El Paso Takis Fuego Hot Chili Pepper and Lime-Flavored Stand 'N Stuff Taco Shells are not only inspired by the intensity of our iconic rolled tortilla chip beyond the snack bag, but they also allow our consumers to build their own Takis Fuego creation in taco form with the convenience of the Old El Paso Stand 'N Stuff Taco Shells.”
The product is available in sets of 10 (5.4 oz) for a family-sized taco celebration. The Takis Fuego-inspired shells are now available at Walmart stores nationwide and on Walmart.com.