Limited-edition "Celebrate SHE" bars are available nationwide.

License Global

February 22, 2022

1 Min Read
The Her "SHE's" bar

The Hershey's brand is highlighting the "SHE" at the center of the milk chocolate bar as part of Women's History Month celebrations.  

The Hershey's "Celebrate SHE" bars are available nationwide while supplies last. 

"We are surrounded by women and girls that inspire us every single day," says Veronica Villasenor, vice president, U.S., The Hershey Company. "Creating this simple but powerful and colorful change to our iconic milk chocolate bar serves as a reminder of how important they are in our lives. So, grab a Hershey's bar, share one and celebrate all women and girls through a simple and sweet gesture." 

To continue the celebration of "SHE," Hershey's is partnering with Girls on the Run, a nonprofit organization with a mission focused on supporting, empowering and inspiring girls to realize their limitless potential. Hershey's is donating $150,000 to Girls on the Run as part of the partnership. 

"For over 25 years, Girls on the Run has inspired girls and women to be confident and resilient while finding strength in connection with one another," says Elizabeth Kunz, chief executive officer, Girls on the Run. "We are proud to partner with Hershey's Celebrate SHE campaign to shine a light on all the amazing SHEs in our lives!" 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like