Blue Chip Brands joins WildBrain CPLG on representing engine oil and lifestyle brand Motul.

License Global

November 4, 2021

1 Min Read

Following its appointment in March of WildBrain CPLG as its global agent (excluding AsiaPac), premium engine oil brand Motul has appointed Blue Chip Brands as its agent for Australia and New Zealand. 

In addition, the brand will be the sponsor of the Motul Café, the Brands & Lifestyle Bar at Brand Licensing Europe at London’s Excel from Nov. 17-19. 

“Our aim with Motul is to bring both the brand and its many associations to a global audience,” says Laurent Taieb, licensing specialist, who is managing the Motul campaign. “The appointments of both WildBrain CPLG and Blue Chip Brands are key to developing the extraordinary potential of this brand, and we’re delighted to be working with both of these highly respected agencies.” 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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