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M&M'S Collaborates with Musicians on New Album Art Packs

Limited-edition M&M'S packaging recreates Kacey Musgraves, H.E.R., Rosalía and David Bowie album covers.

License Global

January 25, 2022

1 Min Read
M&M album artwork from Kacey Musgraves, H.E.R., Rosalía and David Bowie.
Mars Inc.

M&M'S, a member of the Mars family of brands, announced M&M'S Album Art packs, a new musically inspired collection featuring M&M'S characters reimagined as landmark album covers. The new M&M'S Album Art packaging features four barrier-breaking and award-winning artists, including Kacey Musgraves, H.E.R., Rosalía and David Bowie. The artists span a variety of music genres and were selected to ensure fans from different cultures, backgrounds and generations are seen and represented. 

The 80-year-old M&M'S brand recently announced an evolved purpose, focused on creating a world where everyone feels they belong – a movement to remind people everywhere that despite our differences, we all belong to a community of humans that share one simple and powerful thing in common: fun.  

"From our perennially favorite chocolate to new product innovations to must-visit retail stores, the M&M'S brand has a long-standing history of bringing joy and fun to fans, and M&M'S Album Art is the next step on this journey," says Sarah Long, chief marketing officer, Mars Wrigley North America. "M&M'S Album Art harnesses the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging." 

Available at retailers nationwide and on MMS.com, the limited-edition M&M'S Album Art packs will feature Kacey Musgraves' "Golden Hour," H.E.R.'s self-titled album "H.E.R.," Rosalía's "El Mal Querer" and David Bowie's "Aladdin Sane." The offering will be available in four varieties: Milk Chocolate, Peanut, Peanut Butter and Minis in single, share size, sharing size and party size. 

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Marks & Spencer

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License Global

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