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October 14, 2021
Popeyes has announced a collaboration with Grammy Award-winning musician, entrepreneur, and franchise owner, Megan Thee Stallion, as they introduce a new sauce, Megan Thee Stallion Hottie Sauce, and co-branded merchandise, as part of a limited-edition collection.
Beginning October 19, Hottie Sauce will be available for the brand’s chicken sandwich and nuggets in the U.S. and in 14 countries worldwide. This marks the first time Popeyes will release a new variation of its Popeyes Chicken Sandwich.
Popeyes x Megan Thee Stallion merch will feature three exclusive releases, with the first collection, Thee Heat, dropping at 12 p.m. EST on October 19 at TheeHottieSauce.com. The first collection of Popeyes x Megan Thee Stallion merch, Thee Heat, includes bikinis, long sleeve shirts, hats, tumblers and Popeyes chicken tenders plush dog toys.
As part of the larger collaboration, Popeyes and Megan Thee Stallion will be making a six-figure donation to Houston Random Acts of Kindness, whose mission is to promote empathy and compassion while encouraging selfless concern for the welfare of others in the Houston community.
“I’m appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes Restaurants,” says Megan Thee Stallion. “Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I’ve always been a fan of the Popeyes brand and I’m thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up.”
“Popeyes one-of-a-kind partnership with Megan Thee Stallion goes well beyond the average marketing collaboration,” says Sami Siddiqui, president, Popeyes Americas. “We are unifying two pop culture icons, and Megan’s innovative, creative, and entrepreneurial vision is at the core of everything we’re doing. For the first time ever, we are changing our famous Chicken Sandwich to add a sauce that was custom-made with and for Megan. We are launching three new lines of merchandise designed by Megan to capture her one-of-a-kind style. And, more than that, we are thrilled to welcome Megan to the Popeyes franchisee family and look forward to working closely with her over many years as she begins her journey as a restaurateur,”
“What can we say – we wanted to create the hottest partnership of the year,” says Bruno Cardinali, chief marketing officer, Popeyes. “We have a lot in common with Megan Thee Stallion -- from our Southern roots, to our shared love for flavor with a lot of spice, she embodies the proud, spirited, joyful and big-hearted personality we embrace with our food and heritage,” says Bruno.
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