MDR Brand Management Launches FIFA Flagship Store in Asia

FIFA-branded store will open in Seoul to build on existing shop-in-shops that are already open across 16 South Korean department stores.
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License Global

April 24, 2023

FIFA Flagship Store, Seoul
FIFA Flagship Store, SeoulMDR Brand Management

MDR Brand Management

, FIFA’s appointed licensing agency across Asia, has launched the first officially licensed


-branded flagship store in Seoul, South Korea, working with existing partner, Cowell Fashion.

The store is situated in Myeong Dong’s shopping district, packed with international fashion brands, luxury department stores and homegrown cosmetics shops.

MDR Brand Management and Cowell Fashion plan to launch five more flagship stores over the next 12 months across South Korea to sell FIFA-branded athleisure, casualwear, shoes and accessories. These stores will complement the 16 existing shop-in-shops inside luxury

department stores across the country, including Lotte and Shinsegae

, along with a presence in Incheon Airport.

“We are extremely proud to be leading the FIFA 365 initiative across Asia, delivering on their new objectives for the brand,” says Daniel Avener, chief executive officer, MDR Brand Management. “The development and opening of flagship stores and shop-in-shops across

the country is testament to FIFA’s rapid growth since partnering with MDR. We look forward to expanding FIFA’s retail offering in untapped markets across the globe.”

MDR Brand Management, which was recently named in

License Global’s Top Brand Licensing Agents 2023

, was appointed by FIFA in 2021 to strategically build a long-term licensing program in Asia and

lead on a vision to establish FIFA as a year-round top-tier lifestyle brand, with a nod to its sporting heritage.

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