BoxLunch, a cause-driven pop culture retailer, and McDonald’s have announced the launch of their multi-category collaboration featuring an assortment of apparel, accessories and collectibles.
BoxLunch celebrates McDonald’s impact on pop culture through an exclusive collection that spotlights retro graphics, beloved characters and modern iconography from the archives of the Golden Arches.
“As a brand serving tens of thousands of communities around the world, we’re always focused on living our purpose of feeding and fostering the communities we operate in,” says Jennifer DelVecchio, senior director, strategic alliances, McDonald’s. “That’s why we’re especially proud to partner with BoxLunch and bring to life a new collection of apparel and accessories inspired by fan-favorite menu items and McDonald’s characters – connecting fandom for our iconic brand with BoxLunch’s food donations for those who need it most.”
The men’s selection introduces a woven button-up and throwback tee that highlights characters Ronald McDonald and friends and a Hamburglar hoodie and a long sleeve stylized with McDonald’s new fry checkerboard pattern.
The women’s assortment introduces four new styles: the embroidered McDonald’s smile T-shirt I’m Lovin’ It crew sweatshirt, a McDonald’s meal all-over print t-shirt and the McDonald’s Good Morning top that reimagines retro breakfast graphics a long-sleeve tee.
The BoxLunch x McDonald’s accessories line follows up with a trio of bag styles, including a figural Happy Meal crossbody and mini backpacks fashioned in Egg McMuffin and McDonald’s lunch iconography. Beauty and hair items round out the accessories capsule with a three-piece cosmetic bag set that contains fries and Chicken McNugget-style pouches and a scrunchy three-pack with patterns that tie back to the collection.
Collectibles complete the collaboration with an exclusive diamond glitter Ronald McDonald Funko Pop! vinyl figure, enamel pins, keychains and blind box sets.
The BoxLunch x McDonald’s collection launches Sept. 20 at BoxLunch retail locations and BoxLunch.com/McDonalds.