LicenseWorks to Extend Schneider Brand in IndiaLicenseWorks to Extend Schneider Brand in India
LicenseWorks will help extend Schneider into new categories in the region.
July 17, 2020
LicenseWorks has signed on to represent Schneider in India to expand the brand’s business through licensing partnerships with manufacturers and retailers across various categories.
“Schneider is an iconic brand, and we are proud to represent them for brand licensing partnerships in India,” says Pranav Anand, managing partner, LicenseWorks. “This provides prospective Indian licensees with a tremendous opportunity to develop strong and growing businesses across a wide range of categories. Brand Licensing is a highly-effective and proven business model that enables entrepreneurs to develop and launch high-quality branded products, build distribution and scale up their business quite rapidly.”
Schneider, founded in 1934, has been committed to making innovative technology available for all. The brand offers a wide range of high-quality products including televisions, audio, small household appliances, large appliances, mobile phones and computers, among others.
“We are excited about working with the experts at LicenseWorks, who are known for their strategic thinking and strong connections in the Indian market,” says Philippe Samuel, chief executive officer, Schneider Consumer Group. “India is an important market for us, and by working with LicenseWorks, we can offer new licensees the opportunity to pair their innovation with our brand to grow their sales and market share in the target category.”
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