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September 23, 2021
Igloo and Whataburger are partnering up to serve fans an all-new Whataburger Playmate Elite cooler and Fanny Pack cooler bag featuring the hometown burger chain’s orange and white stripes.
Igloo designed the new Whataburger Playmate Elite cooler with artwork on the tent top showcasing Whataburger’s orange and white stripes – and the insulated Whataburger Fanny Pack to match. Both Igloo and Whataburger, founded in 1947 and 1950, respectively, are celebrating more than seven decades as Texas-based businesses.
“Teaming up with Whataburger, our Texan neighbor for more than 70 years, has been such a treat for us,” says Brian Garofalow, chief marketing officer, Igloo. “All of us at Igloo are big fans and regular customers; in fact, Whataburger being enjoyed in the Igloo cafeteria is a daily occurrence! And now with this Whataburger collection, which we like to call our ‘Whatacoolers,’ we’re giving fans a fun way to keep their drinks cold until it’s time to devour their next tasty Whataburger.”
The special-edition Igloo x Whataburger “Whatacooler” Playmate Elite has a 16-quart capacity that fits up to 30 12-ounce cans and the 3-can Whataburger “Whatacooler” Fanny Pack cooler bag are both available now.
“No matter where our fans are headed this fall, we look forward to being part of the new memories they make with Whataburger and Igloo in tow,” says Rich Scheffler, senior vice president and chief marketing officer, Whataburger. “Our fans are sure to enjoy our iconic orange-and-white stripes on this new Playmate Elite. What a perfect cooler!”
Read more about:Igloo
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