I Love LV Announces Multi-year License Agreement with Mars

The I Love Las Vegas brand has reached a multi-year agreement with global candy manufacturer Mars to allow M&M'S Retail Group to license several I Love LV trademarks. 

Under the agreement with M&M'S Retail Group, I Love LV marks will appear on Mars candy, apparel, plush and other merchandise sold at the Las Vegas Strip M&M'S World Store and through its e-commerce platform. 

"We are excited to be partnering with one of the world's most beloved and iconic brands," says Kent Barkouras, chief executive officer, I Love LV brand. "This agreement demonstrates that Mars is standing in solidarity with the city, that they believe in Las Vegas, and that they want to share that message with the world." 

"Las Vegas is an international destination, a marketplace that is recognized throughout the world," says Jamie Dunning, president, Mars Retail Group. "We're excited to move forward with this co-branding opportunity and create memorable moments through our products that fans can enjoy, either in Las Vegas or bring home with them as a reminder of their wonderful experience at M&M'S World. Everyone loves our Mars products, including our personalized M&M'S candies, iconic apparel and merchandise. We are looking forward to this partnership."  

"The real winners here are the wonderful people of Las Vegas and all those who love and visit our city," says Alexandra Garza, co-founder, I Love LV brand. "Las Vegas is a great place to live, a great place to visit and an ideal destination to share celebrations and enjoy good times."