Food company Hostess Brands has struck a deal with Post Consumer Brands to launch a new line of breakfast cereals inspired by Hostess’ range of baked goods.
Hostess Donettes, Hostess Honey Bun and more will be available in cereal form, with pieces that have been cut to look like the actual baked good.
"We are constantly innovating to bring the most delicious cereals to the breakfast table, and we can't wait for Hostess fans to enjoy these latest additions," says Roxanne Bernstein, chief marketing officer, Post Consumer Brands. "With our new Post Hostess Donettes and Post Hostess Honey Bun Cereals, we have been able to provide the sweet flavor of these classic treats in tiny cereal form for a truly unforgettable cereal."
Post Hostess Donettes Cereal and Post Hostess Honey Bun Cereal will become available at major retailers across the country this month.