Property features entertainment venues, culinary offerings and immersive guest experiences.

License Global

April 26, 2022

2 Min Read
Hard Rock International

Hard Rock International has announced the opening of the Hard Rock Hotel New York. Situated in Midtown Manhattan, steps from Radio City Music Hall, Rockefeller Center and the Theater District, Hard Rock Hotel New York offers a backstage pass to the city's historic Music Row, honoring its legacy through intricate design, curated amenities and award-winning guest experiences. 

"New York City is one of the greatest cities in the world and we are honored to open our doors to locals and travelers looking for a best-in-class hotel, dining and entertainment experience," says Jim Allen, chairman, Hard Rock International. "Hard Rock has had a presence for decades in the city, but this location will deliver an entirely new experience from the brand that's been synonymous with music and entertainment for over 50 years." 

Paying homage to Music Row, the mecca of recording studios and music stores that once lined 48th Street, Hard Rock Hotel New York offers live music across all public spaces. 

As part of a groundbreaking brand partnership between Hard Rock International and Audacy, one of the largest broadcasters in the U.S., Hard Rock Hotel New York is home to an integrated Audacy Live state-of-the-art performance studio and entertainment hub. A series of recording sessions, live events and intimate performances from A-list artists will be featured on an ongoing basis. 

The Venue on Music Row is an entertainment space spanning two floors inspired by New York from a bygone era when jazz clubs, speakeasies and dinner-theater performances reigned supreme. 

Hard Rock Hotel New York features 446 guest rooms and specialty suites offering floor-to-ceiling windows that showcase the city's vibrant energy.  

Day-to-night culinary and cocktail concepts grace the hotel, including fine dining at the upscale NYY Steak in partnership with the New York Yankees, the brand's all-day signature Sessions Restaurant & Bar and RT60 Rooftop. 

Hard Rock Hotel New York will feature a Rock Shop accessible from 48th Street selling Hard Rock merchandise for collectors and visitors.  

Signature Hard Rock memorabilia lines the walls with displays from artists across generations and genres including a classic leather motorcycle jacket owned and worn by Joey Ramone, a pair of silver patent leather boots worn by Lady Gaga, handwritten lyrics for John Lennon's 1972 ode to his adopted home, "New York City," custom outfits from Jay Z and Beyoncé and other iconic pieces. 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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